Little Boots

Case Study

Little Boots
Label :On Repeat Records Artist :Little Boots Genre :Pop / Electronic Releases :Tomorrow's Yesterdays [LP] Landline [Single], Crying On The Inside [Single], Out (Out) [Single]

Campaign

Album / 4-single campaign with a heavy focus on streaming for established pop/electronic artist, Little Boots.

Background

Grammy-nominated songwriter and producer, Little Boots, is an artist who has consistently walked the line between pop and electronic throughout her career and has always had strong links to traditional dance music media and artists through her DJ sets and official remixes of her music.

Released on her label “On Repeat Records”, Little Boots' new album “Tomorrow's Yesterdays” was preceded by three singles and features a mix of disco, pop and electronic-leaning vocal tracks.

Strategy

Little Boots is a unique artist with fans in both 'underground' dance music as well as more commercial channels. LabelWorx supported the campaign with Launchpad funding and worked closely with Little Boots, On Repeat Records and third party promotion companies to identify key campaign goals for each stage of the release that reflected her broad fanbase and to develop a release strategy that would ensure profile visibility and playlist features on streaming platforms.

Services

Silver Balloons
Silver Balloons
Tomorrow's Yesterdays
Tomorrow's Yesterdays
Out (Out)
Out (Out)
Landline
Landline
Crying on the Inside
Crying on the Inside

Campaign Highlights

Electric Disco

Amazon Music

Mid Night City

Apple Music

New In Indie

Apple Music

New Music Daily

Apple Music

New In Pop

Apple Music

Pop Deluxe

Apple Music

New Music Friday Cratediggers

Spotify

Equal (UK & Ireland)

Spotify

Metropolis

Spotify

New Dance Revolution

Spotify

New Music Friday

Spotify

Off Pop

Spotify

Sad Bops

Spotify

"I'll continue to recommend LabelWorx for their all-hands-on-deck approach and quick, thorough communication, in an effort to further our label's success on streaming and sales platforms. We love our team here."

Justin Katerberg / On Repeat