Little Boots

Campaign

Album / 4-single campaign with a heavy focus on streaming for established pop/electronic artist, Little Boots.

Background

Grammy-nominated songwriter and producer, Little Boots, is an artist who has consistently walked the line between pop and electronic throughout her career and has always had strong links to traditional dance music media and artists through her DJ sets and official remixes of her music.

Released on her label “On Repeat Records”, Little Boots' new album “Tomorrow's Yesterdays” was preceded by three singles and features a mix of disco, pop and electronic-leaning vocal tracks.

Strategy

Little Boots is a unique artist with fans in both 'underground' dance music as well as more commercial channels. LabelWorx supported the campaign with Launchpad funding and worked closely with Little Boots, On Repeat Records and third party promotion companies to identify key campaign goals for each stage of the release that reflected her broad fanbase and to develop a release strategy that would ensure profile visibility and playlist features on streaming platforms.