D’EAUPE
Case Study
Campaign
Supporting the launch of Shermanology’s new label, D’EAUPE, LabelWorx helped develop a strategy that has seen significant growth for the label in under 12 months.
Background
Following releases on respected labels like Hot Creations, Shermanology’s raised profile allowed them to turn their focus to the launch of their own label, D’EAUPE, in April 2021.
Strategy
Working closely with D’EAUPE throughout the setup process, we identified key short term and long term campaign goals for the label that would enable releases to support Shermanology’s artist roadmap and help build their profile in specific territories. Focussing on streaming platforms, we were able to secure strong visibility for the label’s first release, “Boyz N Da Club”, which has seen significant success across multiple DSPs.
Services
Campaign Highlights
Spotify: 7.1 Million Streams Instagram: 5.15 Million Views TikTok: 6.13 Million Views YouTube: 1.24 Million Views
Dance Right Now
Amazon Music
Dirty Beats
Amazon Music
Club Rules
Amazon Music
Dance XL
Apple Music
Future Dance Hits
Apple Music
House Nation
Apple Music
Best New Tech House
Beatport
Tech House Best Sellers
Beatport
Best Of Dance 21
Deezer
Dance Anthems
Deezer
Fresh House
Deezer
Floorfillers
Deezer
On Repeat By Adam 2021
Deezer
Shermanology
DJ Mix
360 Dance
Spotify
Hot New Dance
Spotify
House Supreme
Spotify
House Workout
Spotify
Housewerk
Spotify
Mint
Spotify
New Music Friday
Spotify
Operator
Spotify
Summer Dance Hits
Spotify
The Dance Tent
Spotify
Viral 50 UK
Spotify
Viral 50 Ireland
Spotify
2021: We Found Dancing
Spotify
Tech House 2021
Traxsource
"The LabelWorx team are a dream to work with. They understand the market and industry and constantly bring new solutions and efficiencies to the table. As an independent label we value enthusiasm for the music above all else, and the whole team matches that enthusiasm with great efforts along the way!"
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