Lofi Records

Case Study

Lofi Records
Label :Lofi Records Genre :Lofi / Downtempo

Campaign

With millions of plays across their Lofi Girl YouTube channel and Spotify playlists, Lofi Records required a royalty and accounting solution to manage large amounts of sales data.

Background

Lofi Records is the in-house label of the world’s largest lofi / downtempo YouTube channel, Lofi Girl. Experiencing considerable growth during the pandemic, their playlists and channel generate a significant volume of sales and streaming data every day which require a specialist solution in order to manage and account properly to their artists.

Lofi Records had plans to expand the label in line with their YouTube channel growth and required a distribution partner that could not only support their royalty requirements but also label uploads and the support needs that come with a large presence on streaming platforms.

Strategy

LabelWorx assumed full control of Lofi Records' royalty accounting with RoyaltyWorx and oversees the complete accounting process for the label - a significant task due to the large volume of data generated daily from the label’s huge following on streaming platforms.

As a distribution partner, the LabelWorx infrastructure has allowed Lofi Records to streamline its operation in every sense, allowing the label to focus on A&R and other brand commitments.

Services

4am Study Sessions
4am Study Sessions
A Walk Through The Sky
A Walk Through The Sky
12am Study Session
12am Study Session
Beauty In All Forms
Beauty In All Forms
Timescapes
Timescapes

Campaign Highlights

The Accelerate service provided by LabelWorx has allowed Lofi Records to make an industry-leading commitment to its artists to account on a monthly basis and expand its presence into new territories.

Apple Music: Official Curator Status

Lo-Fi Hip Hop

Amazon Music

Bedtime Beats

Apple Music

Pure Focus

Apple Music

Study With Lofi

Deezer

Lofi Radio

Spotify

"It has been a pleasure to work together over the last year. Very professional team with great communication. Their monthly payment and statement system through RoyaltyWorx is also a very useful tool for labels."

The Cat & The Girl / Lofi Records