Lofi Records
Case Study
Campaign
With millions of plays across their Lofi Girl YouTube channel and Spotify playlists, Lofi Records required a royalty and accounting solution to manage large amounts of sales data.
Background
Lofi Records is the in-house label of the world’s largest lofi / downtempo YouTube channel, Lofi Girl. Experiencing considerable growth during the pandemic, their playlists and channel generate a significant volume of sales and streaming data every day which require a specialist solution in order to manage and account properly to their artists.
Lofi Records had plans to expand the label in line with their YouTube channel growth and required a distribution partner that could not only support their royalty requirements but also label uploads and the support needs that come with a large presence on streaming platforms.
Strategy
LabelWorx assumed full control of Lofi Records' royalty accounting with RoyaltyWorx and oversees the complete accounting process for the label - a significant task due to the large volume of data generated daily from the label’s huge following on streaming platforms.
As a distribution partner, the LabelWorx infrastructure has allowed Lofi Records to streamline its operation in every sense, allowing the label to focus on A&R and other brand commitments.
Services
Campaign Highlights
The Accelerate service provided by LabelWorx has allowed Lofi Records to make an industry-leading commitment to its artists to account on a monthly basis and expand its presence into new territories.
Apple Music: Official Curator Status
Lo-Fi Hip Hop
Amazon Music
Bedtime Beats
Apple Music
Pure Focus
Apple Music
Study With Lofi
Deezer
Lofi Radio
Spotify
"It has been a pleasure to work together over the last year. Very professional team with great communication. Their monthly payment and statement system through RoyaltyWorx is also a very useful tool for labels."
More Case Studies
We've compiled a large selection of case studies from both artists and labels.
Little Boots
Album and 4-single release campaign with a heavy focus on streaming for Grammy-nominated pop & electronic artist, Little Boots.
Solid Grooves
LabelWorx provides full 360 label and royalty management services for Michael Bibi's house & techno label, Solid Grooves.
D’EAUPE
Supporting the launch of Shermanology’s new label, D’EAUPE, LabelWorx helped develop a strategy that has seen significant growth for the label in under 12 months.
Darklight Recordings
The LabelWorx system delivers the same results that you'd expect from a major - something we demonstrated with our first priority release for Fedde Le Grand's Darklight Recordings.
Pryda Presents
Our release campaign for Eric Prydz' 'Pryda Presents' focussed on securing store support and playlist features for a progressive house / techno club track by Cristoph.
Filth On Acid
A huge profile-boosting opportunity for Filth on Acid with the release campaign of a rare techno club track from Camelphat.