Pryda Presents

Case Study

Pryda Presents
Label :Pryda Presents Artist :Cristoph x Artche Genre :Progressive / Techno Releases :Illusions

Campaign

Release campaign with a heavy focus on streaming outlets for progressive house / techno single “Illusions” by Cristoph x Artche on Eric Prydz’ label “Pryda Presents”.

Background

Cristoph is a respected artist in progressive house and techno who is heavily supported by Eric Prydz with multiple releases across his Pryda Presents label. “Illusions” was a highly anticipated club track featuring vocals of long-time collaborator Artche.

Strategy

Working closely with Pryda Presents to utilise the existing momentum from Cristoph’s previous releases, LabelWorx oversaw the release campaign to ensure seamless delivery to all DSPs, a strong pitching campaign to DSPs, tastemakers and playlist curators, and additional Spotlight PR activities to secure online editorial coverage.

Services

Illusions
Illusions

Campaign Highlights

With full Accelerate support across label and royalty management, Future House Music’s label growth has been truly global with new expansion into territory-specific DSPs and an improved profile on streaming platforms.

Beatport: #1 Progressive House

Progressive Dance

Amazon

Dance XL

Apple Music

Future Dance Hits

Apple Music

New In Dance

Apple Music

Trance Progressive

Apple Music

Progressive House Staff Picks

Beatport

Dance Rising

Spotify

Electronic Rising

Spotify

New Music Friday Cratediggers

Spotify

New Music Friday

Spotify

UK House Music

Spotify

Cristoph Pryda Presents