The Myth of NYX
Case Study
Campaign
A successful club track from rising talent Chapter & Verse released on The Myth of NYX - a new label launched and distributed through LabelWorx.
Background
The Myth of NYX is a brand new label with a focus on high-quality underground tech-house and techno music; launched through the LabelWorx distribution platform, our team have supported the label and helped develop a growth strategy that is seeing huge success. “Ashes” is Chapter & Verse’s most listened-to track on Spotify and was a key release to cement his profile during his breakout year in 2021.
Strategy
Combining the momentum created by previous releases on The Myth of NYX and the impressive increase in the profile of Chapter & Verse, the “Ashes” release campaign focussed on securing store support and features on leading underground/club-leaning playlists across multiple DSPs.
Services
Campaign Highlights
As a new label, The Myth of NYX has achieved consistent growth and success across DSPs since launching, even on releases featuring emerging artists such as Chapter & Verse.
Beatport: #14 Hype: Tech House
Club Rules
Amazon Music
New In Dance
Apple Music
House Grooves
Apple Music
Hype Picks : Tech House
Beatport
Night Rider
Spotify
New Music Friday Cratediggers
Spotify
Electronica & Dance Music
Spotify
Party Mode
Spotify
Trance Mission
Spotify
UK House Music
Spotify
You Can Do It
Spotify
"LabelWorx know what they’re doing and I have good faith in growing even bigger in 2022. Let’s set some new goals!"
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