PAWSA

Case Study

Label :PAWZ Artist :PAWSA Genre :Tech House, House Release :TOO COOL TO BE CARELESS

Campaign

LabelWorx helped set up the release of TOO COOL TO BE CARELESS, which features a sample of Dennis Edwards & Siedah Garrett’s Don't Look Any Further.

Background

We strategically pitched the track to DSPs and tastemakers, ensuring strong campaign momentum and maximum exposure. They also secured key marketing funding from social media platforms, including $40,000 of Tik Tok funding, to further amplify reach and engagement during the rollout.

Strategy

Working closely with PAWSA, our A&R team developed and executed a comprehensive release strategy for his 2025 single. The campaign began by strategically releasing teasers and early content to generate anticipation among core fans and tastemakers. Recognising TikTok’s vital role in music discovery, LabelWorx secured $40K in advertising funding dedicated to the platform. The resulting campaign combined targeted influencer partnerships and paid media, generating hundreds of thousands of impressions and significantly boosting engagement around the track. Building on this momentum, our pitching team capitalized on the increased visibility to secure top-tier editorial playlist placements across major streaming services, ensuring the single reached a wide audience and achieved maximum impact upon release.

Services

TOO COOL TO BE CARELESS

Campaign Highlights

Over 150 million streams on Spotify #1 in Overall Top 100 (Beatport) Featured in Spotify’s Hot Hits UK Certified Silver in the UK (BPI) 285 days in Overall Top 100 & House (Beatport) Over 59 Editorial Placements on Spotify alone