Headroom Records
Case Study
Campaign
LabelWorx supported Headroom Records with the release of Swimming Paul’s series of releases, culminating in his albums Smiling Through The Pain and Smiling Through The Pain 2.
Background
Swimming Paul built momentum with a string of standout releases, including Driving Fast, VHS, Different Time, and Fading, before delivering his debut album Smiling Through The Pain via Headroom Records. These releases showcased his forward-thinking production and genre-blurring approach, establishing him as a fresh and influential voice in modern electronic and house music.
Strategy
The campaign centred on amplifying Swimming Paul’s distinctive sound through a steady release schedule, while strategically broadening his reach with key collaborations, including Junior Simba, Liza Flume, Beaux Neptune, and others, showcasing his boundary-pushing and collaborative approach. Combined with strong DSP support, targeted marketing initiatives, and carefully timed social media campaigns and live performances, the strategy highlighted his creative versatility while reinforcing Headroom Records as a leading platform for emerging electronic talent.
Services
Campaign Highlights
Singles from Smiling Through The Pain 2 featured in over 150 DSP editorial playlists Artist achieved 1.7 million+ monthly listeners Over 110 million Spotify streams across both albums
4AM Chillout
Spotify
Crying On The Dancefloor
Spotify
Dance XL
Apple Music
Electronic Hits
Deezer
Emotional Dance
Spotify
metropolis
Spotify
New Music Friday
Spotify
Beats Of Tomorrow
Spotify
All New Dance
Spotify
New Music Friday UK
Spotify
Rave 24/7
Tidal
Rave Revolution
Deezer
Singled Out
Spotify
The Dance List
Spotify
New Music Friday Sweden
Spotify
New Music Friday France
Spotify
Oyster
Spotify
Crying On The Dancefloor
Deezer
Beats Of Tomorrow
Deezer
Brand New UK
Deezer
Brand New Dance Revolution
Spotify
DANS 2025
Spotify
New Music Friday South Africa
Spotify
Dance Brandneu
Spotify
New Music Friday Switzerland
Spotify
Viral 50 Ireland
Spotify
Creamy
Spotify
Breaking Dance
Apple Music
New In Dance
Apple Music
New In Electronic
Apple Music
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